Our Editor; being a closet Fashionista herself, writes about  People, Products and Stories that inspire body positivity, emotional health and most importantly — Self Love. She had battled body issues and is still battling with some insecurities just as anyone of us, but has always remembered to stay fabulous and to never let anyone or anything talk her down.

We believe that given any point in life, we all would love to pamper ourselves,  we all would love great deals on things and talk about things we care. BFF is all about that. Honest stories and essays about how you could keep your Fabulous Quotient On Point.